Marketing & Strategy
Services
We help brands transform potential ideas into profitable realities
Marketing & Strategy Savages is a top agency helping clients scale millions of dollars each month. From small startups to billion-dollar brands, Savages is committed to scaling each business into a profitable machine.
Market Research
Researching the market to see how your brand fits in and what kind of return you can make.
Email Marketing
Whether you’re a manufacturing company or a local restaurant, you can use email marketing to stay top-of-mind with your audience. Send promotional emails, monthly newsletters, and more to keep consumers and business buyers interested in your brand and primed to buy your products or services.
Pay Per Click
PPC stands for pay-per-click advertising. It’s pretty self-explanatory: you pay every time someone clicks on your ad, but ONLY when they click the ad. Impressions (when your ad is displayed) are free. Because PPC advertising is so highly targeted, it’s more likely to yield a conversion of some sort.
Organic SEO
Organic SEO matters because a staggering 75 percent of searchers don’t even click past the first page of results. If you’re not ranking highly, you guessed it — your website won’t get any traffic, which means your site will struggle to bring sales and leads to your business.
Our Marketing & Strategy Services
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What we do
Marketing & Strategy
Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.
Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.
Savages leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.
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STEP 1
Data Gathering + Analysis
Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas
We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.
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STEP 2
Audience + Competitor Research
Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.
Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.
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STEP 3
Marketing & Strategy Development
Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.
Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.
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STEP 4
Channel Planning
Whatever combination of paid, owned, and earned media channels we recommend, Savages uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.
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STEP 5
Creative Brief
When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.
If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.
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STEP 6
Evaluation & Optimization
Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.
Partner With Us
Marketing is hard enough when you have to tackle it on your own. It takes an incredible amount of time, effort, and expertise. And to make matters worse, it’s hard to find a reliable digital marketing agency.